The Pokémon TCG is getting its first-ever Valentine's Day set on January 15, 2027, priced at $14.99 in the US. Twenty 3-card boosters to trade, To/From labels to fill out by hand, and an inner box that folds into a mailbox for collecting gifts: here's the exact contents, confirmed straight off the packaging, plus what's still unknown.
What's inside the Pokémon TCG: Valentine's Box?
The set includes 20 Collect & Share Booster Packs with 3 cards each, two sheets of To/From label stickers for each pack, an inner box that folds into a mailbox, and three sheets of stickers to decorate it. Recommended for ages 6 and up.
This comes straight from the back of the box, as spotted by PokéGuardian when the product surfaced: "Share the Fun of Pokémon with Friends!" reads The Pokémon Company's pitch, framing it as a classroom kit rather than a personal collection. A purple stamp on the box even settles a detail several outlets were still unsure about in late October: each pack really does hold three cards, no more.
- 20 Collect & Share Booster Packs, 3 Pokémon cards per pack (60 cards total);
- 2 sheets of To/From label stickers, one for each recipient;
- 1 inner box that folds into a mailbox for collecting valentines from classmates;
- 3 sheets of Pikachu, Jigglypuff and heart stickers to decorate the mailbox;
- recommended for ages 6 and up.
What neither The Pokémon Company nor the specialist sites covering the reveal know yet: which cards fill the 60 slots. Zatu bets on stamped reprints with a dedicated love-themed mark, modeled on the Trick or Trade Halloween boosters. That's plausible, but until a checklist is published, it's a guess, not a fact.
January 15 or January 27, 2027: which date is right?
The date that holds up today is January 15, 2027, a full month before Valentine's Day. It comes from three sources that agree with each other: packaging images spotted by trade outlet ICv2, which covers the toy and trading card industry for retailers, and the German site Pokezentrum, citing the same product images.
That wasn't the first date floated. The PokeBeach forum broke the story in early October with an exclusive pointing to January 27, twelve days later. In between, the news spread without a firm confirmation: Dexerto was still calling it "reportedly" announced in late October, with no word from the publisher itself. The packaging images, reviewed in early November, settle it in favor of January 15. We're treating that as the most reliable date for now, knowing a Pokémon TCG product can still slip by a few days close to release.
How much does it cost, and is it coming to Europe?
The suggested retail price is $14.99 in the US, according to ICv2. That's the same entry price as the Trick or Trade Halloween boosters, for a box that packs in more accessories to hand out.
For France and the rest of Europe, nothing is confirmed. None of the sources we checked, ICv2, PokéGuardian or the French blog MargxT that first relayed the news in France, give a European date or price. Sets in this format usually reach us a few weeks after the US launch, but nothing officially states that for this particular box yet. Better to say so plainly than invent a date that doesn't exist.
While we wait for more clarity, gifting is simple with what's already on the shelf: the Gengar crystal LED Pokéball lights up purple in the evening and makes a gift that outlasts twenty boosters opened in five minutes, shipped free across Europe.
How it stacks up against the Pokémon TCG's other shareable boxes
This isn't the first Pokémon TCG box built to be shared rather than kept. The idea of small boosters meant for giving away already exists for Halloween, and for winter with the Advent calendars.
| Set | US price | Contents | Card format |
|---|---|---|---|
| Valentine's Box (2027) | $14.99 | 20 mini boosters of 3 cards, labels, mailbox | 60 cards, checklist unknown |
| Trick or Trade BOOster Bundle (Halloween) | $14.99 | 24 mini boosters to hand out | Stamped reprints |
| Pokémon Advent Calendar | $39.99 | 24 doors, one item per day until Christmas | Mix of cards and figures depending on the edition |
The difference is in how you use it. The Advent calendar, which we've already covered here, opens on its own, one door a day. Trick or Trade gets handed out to kids knocking on the door. The Valentine's Box sits between the two: twenty labeled boosters, built for a whole classroom rather than a single evening.
The first Valentine's Day in 30 years of Pokémon cards
The Pokémon TCG has been printing cards since 1996, and in thirty years of sets, Elite Trainer Boxes and tournament collections, none had ever been built around Valentine's Day. The point was made by eGamers, which picked up the angle as soon as the first leaks appeared: thirty years of the TCG, and never a single product tied to February 14.
On the packaging, three Pokémon share the pink-and-purple heart that serves as the main visual: Jigglypuff, Pikachu and Sylveon. Don't confuse the box art with the contents though: nothing confirms this trio appears on the cards inside the boosters, since the publisher has only shown the outside of the box so far.
It's also the second event-box announcement in a matter of days: we just covered the Mega Rayquaza ex Premium Tournament Collection, due February 12, 2027, just two days before Valentine's Day itself. Two releases four weeks apart, for two different crowds: tournament players on one side, grade-school classrooms trading cards on the other.
If Sylveon is the one that caught your eye on the box, there's a way to keep that going without waiting for January: the Vulpix crystal LED Pokéball sits on a kid's shelf and lights up with a single touch, no booster to open and no checklist to tick off. The light-up Pokéball collection is $29.99 each, free shipping across Europe; through December 16, 2026, code NOEL25 takes 25% off the order, and the fifth piece is free when you buy four.
Images: The Pokémon Company (product visuals via PokéGuardian).
